Let’s separate the facts from the fiction.
SEO is one of the most effective digital marketing methods.
SEO is a fantastic method and cannot be ignored.
…the stigma has caused it a bad name.
Let’s face it, you are probably sick and tired of the MANY SEO or digital marketing related emails.
You hear the same things, from similar people and then you start the get sceptical.
“Guaranteed Results!” “Rank FIRST Page!”, you hear.
Who do you trust?
Well, my story started out the same way.
I was Mr Skeptical.
I didn’t do anything for ages, then I invest very little money, which obviously got me nowhere – it was like I was holding back out of fear.
At no point did I just say, “well, let’s give this a good go, invest time and energy into making this work and then see”.
My scepticism got the better of me…then it was too late.
The business bombed 💣
I went into recovery mode and said to myself, “Jason, don’t complain, if you are sceptical, just go out and find what actually does work”.
So I did.
Now, I help clients feel positive and get results from digital marketing.
I do this by using a combination of updated SEO techniques and content strategy tweaked inline to their business because not one thing works for everyone.
I love the health and wellbeing space because it’s one of the hardest, yet easiest things to sell.
Awareness is on the rise and now more than ever, people WANT to invest in health, and they’ll pay good money to do so.
However, doing this also requires building significant trust and authority as a company, and pitching to the clients that really require your services.
The joy is, I found out how to make this possible.
Forget all the technical details, let’s look into 6 SEO tips in 2018 for local wellbeing professionals that bring more results than you would think. These are all things you can implement, given either a commitment to time or money investment.
The 6 Tips
Mobile | In the modern age, the number of users visiting your website via mobile is increasing each day. Make sure you have a responsive or mobile friendly website, otherwise Google is not going to give you much preference over your competition that does.
Pagespeed | This is one of Google’s major ranking factors. We all want information that loads quickly and if it doesn’t we get frustrated and go onto the next. Check out https://developers.google.com/speed/pagespeed/insights/ to find out the speed of your website for both desktop and mobile – if they are below 50, you need to make this a priority.
Digital Signals | Every time your business receives a phone call, review or a client steps into your premise, this will send signals to Google that your business is active. Google can track people’s visits to websites and then work out how popular a business is. it is important to utilise this to the max. Setup a Google Business profile, reward clients for leaving reviews or ‘checking in’. Make sure you are driving social traffic to your website and then feeding your social media with likes from the website. Also, the longer visitors spend on your website, the more ranking you’ll get from Google as they love people who find your site and then stay on it (because it has useful content). This is a reason why content strategy is so important.
Media | Exposure to online media is a massive ranking factor. Getting noticed on blogs or news sites that have authority makes Google stand up and pay attention if they are linking to your website. Invest time in building networks, backlinks and shares. There is also a great way to get some exposure on the first page of Google through media connections. We help our clients get the services they want to sell in front of the people that need them – yet at the same time, improving the rankings of their website in general.
Video | We’ve heard time and time again that a video is an amazing tool for demonstrating your service; not only that, but it’s also really rewarding in terms of your online presence. Google loves video and it will always prioritise video that is set up in the right way. The videos don’t have to have advanced production, but they have to speak to your client in the right way. Do this right and you’ll have extra exposure and a brilliant content method for converting visitors to clients.
So, there you have it.