4/5 people online will be watching video in just under 2 years, that’s huge.
Consumers naturally are pulled to video and we love watching it because it’s easier, more entertaining and creates more trust.
Not everyone is going to agree, but the majority of businesses out there NEED video.
If done correctly it creates a massive trust factor, especially when promoting a product or getting to know a service provider.
Respected sources have researched…
★ 80% of consumers believe that demo videos are helpful.
★ 4x as many customers would rather watch a video about a product than reading about it.
★ Marketers who use video grow revenue 49% faster than non-video users.
This is just some of MANY.
Is it simple? – depends how hard you want to make it.
There are certainly DIY solutions, but the more competitive it becomes, the more compelling, well-thought-through videos you will need.
We’re not talking fancy 5K and 3D effects, just simply knowing the platform, how it works and helping your customers based on what they need, not what you want to offer them.
If you struggling with sales, you might want to give it a go.
Let’s see the 5 most common reasons why you are probably not doing video right now?
➡︎ 1. It’s time-consuming
Bigger more standout videos for generating leads do take time yes but don’t put that pressure on yourself. DIY videos that you can do yourself can take seconds to set up and you can get started right now – aka FB Live. This creates instant trust with your customers.
➡︎ 2. I don’t want a big agency to take control
This is something that was mentioned by a previous client and they loved the one-on-one support of a creative consultant to guide them through the process and not compromise their brand vision. As business owners, we all love being in control of our own business – working with smaller creative teams puts you in control.
➡︎ 3. I have no idea who to target
This is all down to your target audience. Whose pain are you solving? Why do they really need what you have? Don’t just guess it, research it. This is all part of the initial process to make sure you are not wasting valuable cashflow on targeting the wrong audience.
➡︎ 4. I don’t know what to film, it’s frustrating
Again, if you don’t have the creative vision for a video – go hire someone who does. They will be able to take a birds-eye view of your business and connect all the dots. Sometimes we are all too close to our own business to see it’s hidden potential.
➡︎ 5. I don’t have the budget
Not surprisingly common! I get it – and I’ll offer you one truth here. I never got anywhere without investing in myself. If you believe in what you offer and are desperate to increase those leads and engagements, you simply can’t ignore it. Also, as mentioned above, you don’t have to invest in BIG agency rates. You can learn to put together many campaigns without ever going into 4/5-figure productions.
You can hire someone to run through a consulting process, guide you and project manage a video campaign with professional branding that will drive engagement. It’s a ‘done-for-you’ service, with solutions to continue making videos at a FRACTION of the price of the agencies.
Two TIPS right now to go and do.
1. Get comfortable with the opportunity, do a little ‘googling’ on statistics – have a think how video could impact your business.
2. Locate your favourite customers, go take them for a drink and discover how you fixed their ‘pain’. This will really help you to connect with them using video.