It’s common to be
a) overwhelmed and
b) frustrated in your business
…when it comes to those demanding jobs such as content SEO, website tweaks and general online marketing presence.
You maintained control over your business and done a great job of being an expert in your market.
Next step…THE LEADER.
You know you are great at what you do.
You have a great passion and offer amazing customer service.
There’s a reason you’ve had so much success to this point.
To make the step up – you need to go from A to B, but that puts you in ‘The Gap’.
‘The Gap’ is full of winding paths, setbacks, trials and tribulations.
So, if you are going to make that step up, you’re going to have to relinquish some ‘unconvincing’ beliefs and pains you currently have.
This is all going to require a SHIFT in thinking.
TWO in fact.
So let’s start with the first.
 IF YOU DON’T ALREADY, START TO LOVE MARKETING
You can’t be getting frustrated about the everyday tasks, you have to LOVE them.
Marketing is connecting with your clients.
You ‘love’ your clients right?
We know that connecting with them is marketing.
You see the connection here?
On to the second shift.
 SYSTEMATISE AND PERFECT YOUR COMPLETE CLIENT’S EXPERIENCE
Do you know how they are feeling?
When you ask someone (not a friend or family member) “hey, how are you?”, most of the time they’ll just say “yeah, I’m OK”.
Do you really know what they are feeling? Do you honestly know if they are 100% happy?
This feedback doesn’t necessarily reflect your service, but it could be their whole experience. Every ‘touch point’, i.e. email, phone call, training video etc.
To be a leader, you must have an extremely high ‘Customer Experience’ rating, not just a review rating.
Once you understand these two shifts, you’ll be stronger at creating content and understanding how to connect with your customers.
You don’t have to do ALL the work, you know there’s plenty of help out there.
Regardless of this though – knowing and giving the best experience for your customers is paramount.