When dealing with a company as either a direct customer or fellow organisation our opinions surprisingly highly deviate from the customs that were.
Society evolves in its own strange way and ironically now we are seeing a varied turn of events, but not so varied in that we are moving forwards, actual fact, we’re moving backwards…in a good way.
The word company is derived from the Latin words “Com” which is “Together” and “Panis”, which is “Bread”. In order to conduct business, interested individuals would discuss over a meal of bread to begin and end negotiations, so literally, they were ‘breaking bread’.
Over the years since this first began, the ruthlessness of ‘business’ has seen wars overshadow the true meaning of why we began such a communication.
The greeting of the handshake had resulted from the trust one had to gain in another – as the hand cupped around the wrist of their greeted party, they were seeking to find a hidden knife as a customary measure.
One of the worst of all, Pablo Escobar turned business into a pure evil determination to simply ‘make a point’ with there being no indication that there was ever a viable reason for his decisions.
This is a true escalation of how business could be portrayed and we thank ourselves as a society that we are now awakening to transparency, the genuine behind the mask.
In recent times, SEO, marketing and anything else you can associate with ‘playing with your minds’ have all filtered into one simple point – people buy people.
There are many strategies but no one wins over this simple fact, because society now sees through tricks (well, in the majority), we’re not disillusioned anymore.
So businesses, when you are selling, just remember to be good, honest and offer value. Believe in your services and show it’s true colours, why do you do what you do, where’s your passion?
Don’t get bogged down with price, people will assess that based on their perception of value.
As a buyer, do your research, look at those who show care for you as a customer and align your values with theirs. Show your true experience as a seller and intrigue as a buyer – it’s certainly not a crime to ask questions, nor answer them.